So the title of this post might seem to be a little bit shocking to you guys who read this blog regularly or at least who check it out when I update it because I’m writing about technology and this blog is about fashion. But I also talk about things I love and well I love my Blackberry. There was a time when having a Blackberry was very fashionable as well, so I guess the post works. In any case the apparent mass exodus from Blackberry to Iphone to Android has already been taking place and it would be pointing out the obvious for me to say that Blackberry/RIM is losing ground to its comeptitors. Well what can they do about it? As I was watching my primetime shows this evening I saw a Ford commercial for the new Escape featuring foot activated lift gate technology and I thought to myself, that is what RIM needs to do. By that I don’t mean add a foot activated anything to its handsets; I mean innovate. With a capital I.
Recently I was travelling by bus and overheard two passengers talking about Blackberry and why it had been so wildly successful and then just fell off. One of the things they talked about was how RIM was a world-class innovator in the developement of instant messaging technology on a handheld device. But are we going to see Blackberry go the way of Palm? Remember them, the ones who came out with the first really popular smart phones; I personally hope they don’t. I don’t want them to because their Canadian and so am I; call it an emotional, patriotic, un-intellectual opinion but that is the reason. I want to see a Canadian company win! I want them to remember why they were world-class leaders in the first place I want them to Innovate. Let’s be honest there are no hand-held instant messaging applications that are as unique in design as Blackberry Messenger BBM for short. None, and all you iphone users can shut up about imessage because it’s still isn’t as dope as BBM and still can’t do all the things that BBM can.
Providing each individual handset made with as unique an identifier as a PIN that allows you to communicate with any other phone just like it! GENIUS, and to this day no other company has been able to duplicate this effectively. NONE! That is the level of innovation that is required to get RIM back to being a leading provider of smart phone technology. Ford motor company is doing it by adding a feature to their vehicles that someone should have thought of eons ago; like really why the hell hadn’t someone thought of a foot activated lift gate? Or more likely some engineer did think of it and his higher-ups put the cabash on the idea. I bet they are kicking themselves now. Again because the idea is GENIUS!
With the launch of BB 10 quickly approaching I for one hope that RIM shows us what they can do. I hope that they haven’t allowed the enterprising, entrepreneurial, innovative spirit that they had to be sucked out of them from all of the hits the company has taken in recent years because Innovation with a capital I is the only way that this company is going to start clawing its way back. I for one am waiting to see just that!
Below is some preview video of the BB 10 so far it looks pretty awesome, it definetly has some of that innovation that made Blackberry great in the first place check out the video after the break and you be the judge!