What’s Alexxuss Doing~~Sway Magazine “On the Verge” Shoot


It’s a totally excititng time right now, its also frustrating, challenging, mind numbing and exasperating…ah such is the life of a director. So this is the part where your wondering what’s so exasperating, challenging, blah, blah, blah.  It’s this;  I’m co-directing a photoshoot with my lovely co-director Renee Thompson.  So what does that mean?  That means that we have come up with a photo story and pitched it to a magazine, they loved it and now we are in execution mode, meaning pulling together the team to bring the creative story to life.  Oh yeah the magazine is Sway.  You know,  the premiere black magazine in Canada.  It’s been awesome but also crazy at the same time. 

As a director there are tons of elements that you have to consider before going forward.  You have to think budgets and subject matter, and photographer and wardrobe stylists and make up artists.  You have to make sure that it will all work together.  I honestly don’t know how people who don’t have previous project management experience pull this off all of the time;  because even with my experience it is still nerve wracking.  Right now we are past the point of casting and pulling together the team.  We have a great group of people working with us and we are super excited to do the shoot which is coming up soon. 

So who’s it gonna be, our photographer is Kwaku A Kufuor, fashion stylist Michelle Lyte and make up artist Roxanne DeNobrega.  The photos will appear in the people with Sway section of the magazine and will feature A-Game, Regular Robb, Lissa Monet, and DBS studios.  

In prepartion for the shoot we needed to get everyone together to have their measurements taken and to discuss looks as well as  inspiration for lighting and shot composition.  Overall it was a great day, check out the pics from that day and stay tuned to see the pics from behind the scenes at the shoot!

Photos are by our amazing photographer Kwaku Kufuor.

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